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Investing in Alphabet Stock (GOOGL)

Alphabet Inc. was initially founded as a search engine company in 1998 under the name Google Inc. Since then, Google has become the world’s most popular search engine, with an eighty seven % share of the global lookup market. The company has diversified far beyond search engines in the past two decades. It reorganized in 2015 and also created the holding company Alphabet Inc. The parent holds Google, its largest subsidiary, in addition to a number of other manufacturers. Alphabet is actually listed on the Nasdaq exchange under the ticker symbols, GOOGL (Class A GOOG and) (Class C).

Alphabet earns revenue through the Google Search engine, Chrome browser, Google Cloud, Google Play, YouTube , and Android mobile operating system. Furthermore, the company makes extensive investments in the Stadia cloud gaming system, Waymo self-driving automobiles, along with other technology initiatives.

Alphabet competes with companies that will provide internet platforms for connecting people with info and relevant advertising, digital content and application platforms, enterprise cloud services, and other things. Main competitors include Amazon.com Inc. (AMZN), Microsoft Corp. (MSFT), Apple Inc. (AAPL), Facebook Inc. (FB), Alibaba Group Holdings Ltd. (BABA), and others.

Alphabet’s Latest Developments
On October 29, 2020, Google parent Alphabet posted Q3 2020 EPS which beat analysts’ estimates by a wide margin. Both total revenue as well as cloud revenue also surpassed expectations. Net income, revenue, as well as cloud revenue each rose compared to the year ago quarter driven by improved advertising spend. “Total revenues of $46.2 billion in the third quarter mirror broad based growth led by a growth in advertiser spend in Search and Youtube as well as continued strength in google Cloud and Play,” said CFO Ruth Porat.
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